- Odd Night
- Posts
- š”Online Reputation Management : Simpler Than It Sounds.
š”Online Reputation Management : Simpler Than It Sounds.
Simple work but big revenue. You don't want to miss out on this side hustle.
Good Evening Odd Night family,
Tonight we're sinking our teeth into a side hustle that's thriving with demand and flourishing with returns.
Let's take a ride through the world of online reputation management, see itās influence on businesses, and figure out how you can get a piece of the action.
Hereās what we got for you today:
š° Reputations matter more than ever and upholding them = $$$
š„ Sahil Bloom shares his thoughts on "how to win"
š Ubers latest venture in their push to enter new economies.

Todayās Drop š¼
šÆOnline Reputation Management
šæ The Big Picture:
Close your eyes for a second (donāt actually do this) and imagine: it's finally time for that well-deserved vacation you've been dreaming of for months. You've got your flights sorted, and now it's on to the next critical decision: where to stay.
You've narrowed it down to a few options within your budget, but what's going to seal the deal for you?

Enter the game-changer: reviews. You would want to know how fellow travellers experienced their stay, what they loved, what they didn't, and which places have the most trusted 5 star recommendations.
But it doesn't stop there. Whether you're shopping for a new gadget on Amazon, picking a restaurant for a special night out, or in search of the perfect barber shop, you're diving headfirst into the world of reviews.
You are not alone, it's a universal strategy we all use because we want to make informed choices in a world brimming with options. 97% of consumers consult product reviews before buying, making a brand's online reputation crucial.
š The Idea:
Online Reputation Management (ORM) is about ensuring businesses shine in the digital realm. Many businesses are unaware of their online reputation or donāt know how to enhance it.
This gap is where you step in.
Your role is to build a businessās online reputation and maintain it in order to ensure the company stands out from competitors and attracts new customers. Offer services to maintain and improve their online reputation across platforms like Google reviews, Tripadvisor, Trustpilot, social media, and app stores.
Bad reviews are not always in a businessās control, things happen. But how a company responds to bad reviews is and is noticed by future customers.
Donād do this š«£ šļø

Respond to both positive and negative reviews, highlighting a business's commitment to customer feedback. Additionally, you can provide services to increase reviews through automation.
Your Guide to Getting Started:
Research Your Niche: Choose a niche to specialize in to understand your target clients' reputation needs.
Identify Potential Clients: Look for businesses in your niche that could benefit from reputation management, especially those with strong competitors online.
Understand the Value: Explain how reputation management can lead to more leads, higher conversion rates, and increased revenue.
Analyze Competitors: Assess the online reputation of potential client's competitors using tools like Google Maps.
Highlight the Gap: Show potential clients the difference between their reputation and competitors. Emphasize the need for higher ratings and positive reviews.
Link to Revenue: Showcase how better reputation can boost revenue, using real-world examples of potential gains.
Use the Amazon Example: Demonstrate the power of reviews in consumer decisions, using Amazon as a case point.
Show the Solution: Introduce your reputation management system, emphasizing features that automate review collection.
Provide Continuous Support: Offer a monthly subscription model for ongoing reputation management.
š„ Is the Market Hot?
In today's digital landscape, the significance of reviews is profound, yet many businesses remain oblivious to their monumental impact.
A study by the Spiegel Research Center found that products with reviews have a staggering 270% higher chance of being purchased than those without.

While some businesses may be in the know, a vast number need to recognise and harness the power of reviews, highlighting the crucial role of ORM services.
š Revenue Potential:
By managing reviews, you could start by charging $950 per client monthly. Add bulk services like increasing reviews and managing automations, and you can easily double your value.
Say you onboard 5 clients paying you $1900 each; that's $9,500 every month.
šÆ Conclusion:
Online reputation isn't a mere digital footprint; it's a brand's heartbeat in the virtual space. As more businesses realise the weight of their online presence, ORM services become indispensable. The potential is immense, and the demand is surging.
Tonight's Odd Night has unveiled an avenue rife with opportunity. It's over to you to walk it.

Tweet of the Day
How to win: Ask great questions + Take action
See my Question-Action Matrix:
Asking great questions is how you uncover the truth. Taking action is how you build upon it.
Q1: World-Changers
Q2: Grinders/Hustlers
Q3: Philosophers/Thinkers
Q4: Dead ZonersWorld-Changers are⦠twitter.com/i/web/status/1ā¦
ā Sahil Bloom (@SahilBloom)
1:57 PM ⢠Oct 20, 2023

Midnight Meme š


Odd Notes:
Keila, creator of the Shadow Work Journal, added her ebook to the TikTok shop and generated a massive $4,000,000 in sales in just the last 30 days.
DALL-E 3, OpenAI's new text-to-image model, is now available to ChatGPT Plus and Enterprise users
Uber is offering hot-air balloon rides in Turkey as part of their initiative to enter the tourism market.
Till the next Odd Night, keep your reviews polished and your hustle genuine.

Have a business idea that we could feature? Hit reply and share the 411. If we ride with your plan, you'll see your name in the credits. That a deal?
Disclaimer: This newsletter is educational, not financial advice. Exercise caution and conduct personal research before making investment decisions.