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💡Podcast Profits Without Saying A Word

Your shortcut to cashing in on the podcast boom

Welcome back, Odd Night family!

A big-shot podcast agency is in hot water this week for not paying their clients, and guess what? It's made everyone realize there's some serious cash in this game. And there’s plenty of space in the market, too.

Tonight, we'll show you how to thrive by leveraging already established legacies (just make sure you pay your clients).

Here’s what we got for you today:
💰A piece of the podcast profit pie
🧠Transform how you perceive money
🚗 Uber is expanding its business

Today’s Drop 💼

🎙️Podcast Ad Network

🍿 The Big Picture:

Podcasting isn't just another trend—it's a revolution in how we digest stories, ideas, and insights.

Every revolution has its unsung heroes. While many creators are engrossed in crafting impeccable content, they often overlook the goldmine of monetization: podcast ads.

That gap between passion and profit? That's your cue to make a grand entrance.

🛠 The Idea:

Welcome to the world of a Podcast Ad Network Agency.

Think of it as the middleman. You gather a collective of podcasts under a particular niche—be it a sub-culture, religion, or hobby—and act as their representative.

Your goal? Hook them up with advertisers eager to tap into that audience. You charge your podcasts a percentage fee (market norm is a 20% cut) for each deal you close.

See most podcasters like to focus on creating their content, and either don’t have the time (or just aren’t great at) the business side of things like outreaching and closing sponsors.

Get started by focusing on a niche, building relationships with podcasters, and then connecting with businesses that align with that audience. Become the podcast agency for [enter your niche here].

And remember, the key isn't just to find sponsors; it's to find the right sponsor.

🔥 Is the Market Hot?

Oh, it's blazing! There are 464.7 million podcast listeners globally as of 2023, set to reach 504.9 million by 2024.

And with over 5 million podcasts globally with a collective of over 70 million episodes, the appetite is undeniable.

The market size? A whopping $23.56 billion! And these numbers are only climbing. The audio realm is where it's at.

🍞 Revenue Potential:

Alright, money talk. Let's say you're facilitating deals between $2,000 to $5,000. With just 3-4 deals in a month, you could be pocketing $4,000 from a 20% cut.

That's just you, starting out as a one-man agency. As you expand and refine, the sky's the limit. Given the growing popularity and investment in podcasting, this isn't just an opportunity; it's a goldmine waiting to be tapped.

Pricing Models: Several factors come into play:

  • CPM (Cost per Mille): Charging advertisers per 1000 listens. If you have a podcast that garners 10,000 listens and you charge $25 CPM, that's $250 for that slot.

  • Flat Fee: A fixed rate irrespective of listens. Great for new podcasts with a loyal audience.

Ad Length:
Typically, podcast ads can range from 15 seconds to a full 60 seconds. Longer ad slots generally command a higher price.

Niche Matters:
Ads in specific niches (like tech or finance) might be priced higher due to a targeted, engaged audience.

Value-add Opportunities:
Beyond mere mentions, advertisers might pay extra for hosts to personally endorse a product or integrate it into the content.

Frequency of Episodes:
A daily podcast has more ad slots in a month compared to a weekly podcast, meaning more opportunities to earn.

Remember, while these are general guidelines, the podcast realm is diverse. Tailor your approach based on the niche, the audience's engagement, and the advertisers' goals.

🎯 Conclusion:

Every day, the podcast world grows, and so does the ad potential. The stage is set. Why wait? Start now, connect the dots, and watch the returns roll in.

Tweet of the Day

Changing how you view money can transform how you make money.

Midnight Meme 😂

Odd Notes:

That wraps up today's business, we'll meet again on the next odd night with more inside news from the family.

Have a business idea that we could feature? Hit reply and share the 411. If we ride with your plan, you'll see your name in the credits. That a deal?

Disclaimer: This newsletter is educational, not financial advice. Exercise caution and conduct personal research before making investment decisions.