💡Short Form Content Agency

Your next side hustle awaits: crafting viral snippets.

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Odd night
October 19, 2023

Good evening Odd Nighters!

Tonight, in a world where attention is gold, we're exploring those who've mastered the art of the brief and brilliant.

We're talking short-form content agencies, the geniuses of the minute-long masterpieces.

Let's not wait any longer.

Here’s what we got for you today:

⚠️ An attention-seeking agency model
🏠 The future of WFH looks bleak
👏 Netflix leading the way in celebrating your own achievements

Today’s Drop 💼

🎬Starting Your Short Form Content Agency

🍿 The Big Picture:

The way we consume content has evolved. Platforms like TikTok, Instagram Reels, and YouTube Shorts are stealing the limelight, making short-form content the new goldmine.

Just to put things into perspective: YouTube Shorts boasts 1.5 billion monthly active users and hosts 30 billion daily views. The demand? A plethora of businesses, influencers, and podcasters keen to dive into these waters - converting their longer narratives to short, engaging content.

🛠 The Idea:

Enter the Short-Form Content Agency.

You take your clients long-form content (like their podcast) and create short-form viral-worthy clips for TikTok, IG & YT shorts. Keep an eye on the trends, the most popular subtitle fonts, the best ways to grab attention, and sell your service to the masses.

Instead of merely cutting down videos, this modern solution strategically extracts the most captivating moments, adds creative flair, and tailors content for those trendy platforms.

By leveraging tools like CapCut and Canva, or by employing skilled editors, these agencies aren't just editing—they're curating. They offer creators a chance to seamlessly transition into the world of bite-sized content without missing a beat. In essence, it's about turning elaborate stories into punchy snippets primed for virality, answering the call of today's fast-paced content appetite.

Your Guide to Getting Started:

Spot Your Crowd: Focus your attention. Whether it's influencers, podcasters, or businesses, select a specific niche. Dive deep into understanding their audience for tailored results. Remember, mastering one niche can set you apart from the competition.

Assemble Your Resources: Equip yourself with essential tools like Canva, CapCut and Chopcast. Get to know them inside out.

Fix the Digits: Create pricing packages that make sense. They should reflect the value you bring to your clients. Are you promising wider reach, more engagement, or both? Price accordingly.

Flaunt It: Don't just tell, show! Create your brand presence on platforms like TikTok or Instagram. Display your transformation prowess — the 'before' and 'after' of your content repurposing. Not only does this serve as a testament to your capabilities, but it also acts as a magnet, drawing potential clients to your service.

🔥 Is the Market Hot?

Just take a look at Eddie Cumberbatch. He's raking in over $30k a month with his short form content agency.

Still not convinced? Consider this: 59% of Gen Z are using short-form video apps as their gateway to longer content. Alongside this, the average person's attention span is at a mere 8.25 seconds, the screams for bite-sized content are louder than ever.

🍞 Revenue Potential:

A simple model could be offering a monthly bundle: 30 snippets at $2500.

You could also build on this, consider a more performance-based commission approach, where you guarantee views or leads for an additional 10% of the pie given certain prerequisites are met.

Remember, as you gather more testimonials and case studies, your pitch becomes ever more compelling, and signing clients becomes a breeze.

🎯 Conclusion:

The trends are undeniable, and the profit potential is vast. With the rise of short-form content, now's the time to make your move.

Eddie Cumberbatch's success showcases the possibilities. Don't let this golden opportunity pass you by.

Seize this Odd Night, take action, and start your journey in the booming world of short-form content today.

Tweet of the Day

Midnight Meme 😂

Odd Notes:

  • Work from home rates are at the lowest since lockdown after concerns of productivity.

  • The FBI’S annual crime report shows a 1.7% drop in violent crimes … while property crimes rose by 7.1%

  •  Instagram now allows you to block them from collecting your data on the apps and websites you visit.

That's a wrap for this Odd Night! In a world always on the move, let your content be the pause worth taking. Rest up, dream big, and we'll guide you through another journey on our next Odd Night.

Have a business idea that we could feature? Hit reply and share the 411. If we ride with your plan, you'll see your name in the credits. That a deal?

Disclaimer: This newsletter is educational, not financial advice. Exercise caution and conduct personal research before making investment decisions.