💡The UGC Route: Less Limelight, More Profit

Welcome to the Odd Night family sit-down. 

Tonight, we strip away the myths and lay out the path so you can embark on your UGC journey.
Discover how to profit from genuine content creation, no following needed.

Let's delve into the world where your creativity reigns supreme.

Here’s what we got for you today:
📱 Your Blueprint for UGC success
🎥 A step by step guide to $0-$10k with UGC
🔑 How to avoid burnout

Today’s Drop 💼

🎥The Start of Your UGC Journey

🍿 The Big Picture:

Brands are tired. Tired of the same polished photoshoots and big influencer collaborations. They crave authenticity, a real touch.

That’s where UGC (User Generated Content) comes in.

These are genuine and organic content pieces created by everyday folks. The best part of UGC is you don’t need a Dwayne Johnson-level following, you literally don’t need any following.

Whether it's a snap of a coffee mug on a rainy day or a quirky unboxing video, brands are buying, and they're paying big.

GoPro is an ideal example of a company that transformed its marketing approach by emphasizing user-generated videos, selling not just cameras but memorable experiences.

🛠 The Idea:

In UGC creation you're the secret mastermind behind compelling brand content. You don't need state-of-the-art equipment either. With just your phone and authenticity, you can create raw, genuine content for brands.

Find the most on-trend hooks like “things we take camping that just make sense” and “here’s a website that feels illegal to know about” and use these hooks to build content for a brand.

Instead of posting on your own channels, brands showcase your creations on theirs. You could even pioneer exclusive sub-accounts for brands, curating everything from unboxings to candid reviews. It's about mastering the art of authentic content creation and letting the brands shine while you prosper behind the scenes.

🔥 Is the Market Hot?

Brands are allocating a significant chunk of their budgets towards UGC. Why? Because it’s real, it sells and it saves them time.

A study by TurnTo Networks found that 90% of consumers believe UGC holds more influence over their buying decisions than promotional emails and even search engine results.

🍞 Revenue Potential:

Many UGC creators work on an affiliate deal, taking a split in the revenue from the products they’re promoting, this could land big cash if your video goes viral.

Charging monthly, you could also be pocketing around $500-$1000 for a set of curated content pieces.

Land a long-term gig, and we're talking upwards of $3,000 to $5,000 monthly. Get five brands on board? You do the math.

🎯 Conclusion:

UGC is the undercover game-changer in today's digital age, bringing authenticity to brands in a world craving genuine content.

This evening, Odd Night is handing you the blueprint. So, why wait? Get started, carve your niche, and let your unique voice be the one brands rally behind.

Remember, opportunity doesn't knock twice. Seize this one and start crafting your UGC legacy.

YouTube Video of the Day

Here’s the best place to start

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Odd Notes:

• Meta will launch subscription-based, ad-free versions of Facebook and Instagram for European users, adapting to tighter EU data regulations. Starting at $10.57/month.

• OpenAI is unveiling beta functionalities for ChatGPT Plus subscribers, which now encompass the capability to upload and examine files, including PDFs

• Yesterday Apple announced three new chips all under the broader m3 product banner with their entry level model that is $400 cheaper than last years.

Tonight's UGC creation talk concludes, but here's a twist: We're back tomorrow for a back-to-back Odd Night special.

Have a business idea that we could feature? Hit reply and share the 411. If we ride with your plan, you'll see your name in the credits. That a deal?

Disclaimer: This newsletter is educational, not financial advice. Exercise caution and conduct personal research before making investment decisions.