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💡WhatsApp Revolution: The Next Big Business Trend

💡WhatsApp Revolution: The Next Big Business Trend

You need to integrate this into your business.

Odd night
December 11, 2023

Good Evening Odd Nighters,

Tonight, we're taking a step beyond our usual realm of business ideas; we're here to give you a heads-up on an emerging business trend that's too good to ignore.

There's a major shift coming, and you'll want to be at the forefront.

Let's dive into how utilising WhatsApp can put you ahead of the competition.

Here’s what we got for you today:
📈 The future of WhatsApp
🚀 In the next 5 years there may be a hotel in space
🌳 Conclusions of this years COP28

Today’s Drop 💼
💬 The Global Takeover of WhatsApp

🍿 The Big Picture:

Imagine a world where your barber, favorite takeout spot, or even your Uber driver keeps you updated via WhatsApp. To some of us this may sound like an unprofessional crossing of the boundary and to others it may sound ultra convenient.

Well in many parts of the world, WhatsApp is becoming the backbone of businesses, and we're predicting this trend will go global.

With 2.7 billion monthly active users, WhatsApp is not just a messaging app; it's a business tool waiting to be leveraged.

🛠 The Idea:

The idea is to create a ‘WhatsApp business’. A business that operates most of it’s business using the instant messaging app.

Gone are the days of WhatsApp being a simple tool to keep in touch with loved ones. Consumers are after maximum convenience and what could be more convenient than buying, consulting, learning and trading on the #1 communication tool in the world?

There’s two ways you can go with this:

Option 1 (for the thrill-seekers):

Go all in on this prediction, get ahead of the curve and create a business model that’s brand new. Here’s some ideas:

WhatsApp Newsletters:
Email newsletters (like Odd Night) but on WhatsApp.

Paid Communities:
Say goodbye to Discord, Circle, & MightyNetworks and beat the competition by launching a paid community on WhatsApp.

Option 2 (a safer path):

Adapt your existing hustle to leverage WhatsApp as the primary business tool. Some examples:

Meal Planning & Fitness Coaches:
Optimize for convenience by sending your clients their meal plans and exercise routines on the app they already use and ditch your custom website or clunky PDF emails.

Tutoring Services:
Why pay premium prices for services like Zoom when you can organize your calls, classes and communities for free on WhatsApp?

🔥 Is the Market Hot?

WhatsApp has taken over the UAE and the wider Middle East in recent years, and It’s only a matter of time before the rest of the world catches up.

🍞 Revenue Potential:

Sasha proves WhatsApp provides an immense amount of opportunity to make bank if understood correctly.

We have invested in two businesses built on WhatsApp.
They are both growing very fast. One of them is weeks away from reaching $1m ARR, and the other recently broke through $10m.
We want more! Building on WhatsApp is a core theme our fund, so my DMs are open if this is you.
— Sasha Kaletsky (@SashaKaletsky)
4:03 PM • Dec 10, 2023

🎯 Conclusion:

The most difficult part of this business model will be the raised eyebrows from others as you integrate this tool more and more into your business. Some may think this is a step too far and lacks professionalism, but if the trend of convenience is anything to go by, we think you might just be doing the right thing.

It's time to embrace this trend whether you're a small local shop or a growing enterprise, WhatsApp can be your secret weapon for customer engagement and business growth.

Tweet of the Day

I did 10 years at startups valued at $1B+.
I led teams of 150+ doing $100M in ARR.
But I've never learned more than I'm learning now - just screwing around trying to build my own thing on the internet.
Create something of your own.
The ultimate skill worth building.
— Justin Welsh (@thejustinwelsh)
1:17 PM • Dec 10, 2023

Midnight Meme 😂

Odd Notes🕵️‍♂️

Snippets from the shadows

In just 5 years your next holiday could be out of this world, literally, with this new hotel in space.
COP28 comes to an end, here’s what the leaders concluded when it comes to the future of fossil fuels.
Smile direct club shuts down after declaring bankruptcy with $900m of debt. What happens with existing customers? Find out here.

Remember, staying ahead in business isn't just about following trends; it's about predicting them. Tune in next time for more foresight into the entrepreneurship world.

Have a business idea that we could feature? Hit reply and share the 411. If we ride with your plan, you'll see your name in the credits. That a deal?

Disclaimer: This newsletter is educational, not financial advice. Exercise caution and conduct personal research before making investment decisions.